Amazon: The Success Story
Success Story of Amazon Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon in 1995, it significantly expanded their product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry.
They operate sites in the United Kingdom, Germany, France, Japan, Canada, and China and maintain over 25 fulfillment centers around the world which encompass more than 12 million square feet. Amazon has the reputation of being “Earth’s Most Customer-Centric Company” Technological innovation drives the growth of Amazon, offering their customers more types of products, more conveniently, and at even lower prices.
They offer a personalized shopping experience for each customer and several community features like Listmania and Wish Lists that help its customers to discover new products and make informed buying decisions. In 2000, Amazon began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Now, big-name retailers work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment.
Other branded merchants also leverage Amazon as an incremental sales channel for their new merchandise; you can find products from top retailers across its retail site. Finally, independent software developers also derive value from the platform–through Amazon Web Services–by building profitable applications and services that cater to Amazon customers and sellers. Years after Jeff Bezos started Amazon. com in his garage, the company is celebrating three things that evaded legions of other Internet start-ups: survival, independence and profitability.
Profits are stagnating, competition is blooming, and even people who are bullish about the company are concerned about downward pressure on prices. Required Prepare a formal report covering the issues described. • Compare alternative Definitions of Marketing • Identify the main characteristics of Amazon as a Marketing oriented Organization • Explain the various elements of the Marketing Concept in the context of Amazon . com • Identify and assess the benefits and costs of the Marketing approach of Amazon. com
